Your data is spread across many places -- ad campaigns, CRM systems, customer service logs, website and app analytics, loyalty programs, and much more. This means it can be hard to get a complete view of each customer.

The convergence of advertising technology and marketing technology is happening today and is part of a broader shift in business mindset that focuses on quality rather than scale.

Machine Learning for Marketing is at the foundation of this historical change -- helping brands bring all available data sources together to enable deeper analysis and more actionable insights.

Join us on Thursday September 5th, as the Interactive Advertising Bureau (IAB) Hong Kong presents Supercharge your Marketing with Data and Machine Learning. For the first time, we will be joined by our friends from Hong Kong Machine Learning Meetup and together we will explore the power and importance of Machine Learning in our marketing journey. 

Event: Supercharge your Marketing with Data and Machine Learning
Date: 5 September 2019 (Thursday)
Time: 1800 - 2030
Venue: South China Morning Post Office
19/F Tower 1, Times Square, Causeway Bay, Hong Kong
Language: English

Topics to be covered:

  • Keynote: What is Machine Learning and the growing importance of ML.
  • Productised ML Solutions: What are some of the readily available machine learning solutions and how can marketers get started?
  • Advanced & Mature ML Solutions: What are some of the bespoke ML solutions and what are some of the successful cases?
    • Case 1: The role of Machine Learning in customer segmentation
    • Case 2: The role of Machine Learning in driving both on and offline transactions
  • Panel Discussion: IAB x Hong Kong Machine Learning Meetup open discussion on the challenges, opportunities and experiences sharing around ML.

Host

  • Saron Leung, Industry Manager, Google (IAB HK Data & Measurement Committee Lead)

Speakers

  • Derek Kwok, Head of Google Marketing Platform, Greater China & Korea
  • Wallace Leung, Product Marketing Manager, Facebook
  • Darren Chiu, Technical Solution Consultant, Google Technical Services Professional Services, Ads
  • Alan Boydell, Co-founder & Director, Data Insights & Analytics at 55, the data company
  • Jing Ma, Data Strategy Lead, Google Hong Kong & Taiwan

Moderator

  • Korey Lee, VP of Data, SCMP (IAB HK Data & Measurement Committee Member)
  • FREE for first 2 registrations from each IAB HK member company.
  • HK$250 per head for 3rd registration onwards from each IAB HK member company.
  • HK$499 per head for non-IAB HK member companies.
  • Seat is on a ‘first-come-first-served’ basis and subject to availability.
  • Participants should follow the house rule of venue. Other Terms & Conditions applied.
  • Enquires: info@iabhongkong.com or contact Alvina Chan at (852) 9689 6628.