Artificial intelligence, along with tighter privacy regulations, is becoming the hot topic at the moment. The Data & Measurement Committee of IAB Hong Kong powered by HKDMA is proud to present speakers from different parts of the industry at MarketingPulse conference, to share their views on how marketers can effectively work alongside machine learning for marketing activities, and what marketers should prepare for to maximize the use of their data, people and technology ahead of the regulatory changes.

Date: March 21, 2018
Time: 1540 – 1700
(Breakout Session 4 – How Big Data Changes the Face of Marketing)
Venue: MarketingPulse conference
Hong Kong Convention & Exhibition Centre

AGENDA

1540 Opening & greeting
1545 Keynote
“Data Transformation in the context of Digital Transformation at SCMP”
Presenter: Korey Lee, Director, Data Analytics and Insights, SCMP
1605 Panel discussions
“Predictive Marketing & Data Privacy”
Moderator: Alan Boydell, Co-founder, Global Director of Analytics, 55
Panelists:
Alan Tsui, Audience Analytics & Partnerships Lead, Asia Miles
Alex Sibois, Managing Director APAC, Lotame
Scott Mcbride, Chief Digital Officer, IPG Mediabrands APAC
Stephen Dolan, Managing Director APAC, Integral Ad Science
Timothee Semelin, Corporate Director of Digital Marketing and Transformation, Rosewood Hotel Group
1655 Closing remarks

IAB Hong Kong powered by HKDMA is delighted to be one of the supporting organizations of MarketingPulse conference. Please kindly register here to attend the conference and our IAB HK breakout session. All our members can enjoy an exclusive 40% off discount on the conference ticket. For enquiries, please kindly contact info@iabhongkong.com. We look forward to seeing you that day and at our session.

IAB HK Team